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the day of the choc

Today is Valentine's Day. However, in Japan it's done a little differently to other countries that go in for this kind of thing.

Here, Valentine's Day is card-free but choc-heavy. What's more, they split Valentine's Day in half, straight down the middle. So today is for the ladies, and next month (White Day, 14th March) is for the boys. Yes that's right, today, women give choc to other women. The boys should keep their distance and not get involved. It's just not worth it.

Valentine's Day could be safely renamed Girls Eating As Much Choc As Possible Day, and no one would bat an eyelid.

For the past few weeks, supermarkets and department stores have been selling vast quantities of the choc to choc-loving ladies up and down the country. And the choice is impressive - there's dark choc, milk choc, mint choc, green tea choc, karaoke choc (shaped like a microphone), Horie choc (it's not 100% choc, although on the package it says it is), oba-san choc (slightly stale tasting), taxi choc (comes with free white gloves), sumo choc (guaranteed to make you really fat), and choc choc (tastes like choc).

Go into any cafe, office or restaurant today and you'll see countless women exchanging choc with other women. There may well be squeals of delight, a little bowing perhaps, or even a limp shake of a steady hand. Some women may even drool. Oh yes, in Japan Valentine's Day is all about love - love of THE CHOC.

Valentine's Day is the one day of the year where Japanese women can wallow in their chocoholic habit, free from feelings of guilt and shame. Look around you. They're wolfing it down, positively scoffing on the choc. But allow them their fun, for tomorrow is another day, the choc will be gone, and the supermarkets and department stores will be setting up for next month's Boys' Biscuit Day!


Horn - a choc well-suited to Valentine's Day
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On Tuesday, 14 February, 2006, Blogger Marie said:

Thank you so much for the
item about V D in Japan. I had no
idea it was so popular!!
Great blog!!!!!  



On Wednesday, 15 February, 2006, Anonymous greg said:

Hey- Your writing is very funny and enjoyable to read. Just F.Y.I In Japan, Valentines day is typically when women give chocolate to their boyfriends and then on WHITE day- the guys give something back to the chicks.- This is actually better than in the U.S. where guys give chocolate and things to girls and then to their surprise get nothing back- you can see if a girl likes you and return the favor after receiving some material reward- the lesbian chocolate givers are welcome to exchange chocolate on valentines day too.  



On Wednesday, 15 February, 2006, Anonymous Natalie said:

Ha, perfect! I love how the Japanese eliminate any awkwardness from a holiday such as this by just reducing it to a choc fest! No pathetic whimpering about who has a boyfriend or who doesn't, let's just eat! Not that Valentines isn't just a Hallmark holiday anyway, but at least here they don't need all that messy love and self-pity business attached to it! Ah consumerism, it is awesome to see it in action sometimes.  



On Friday, 17 February, 2006, Blogger Jim said:

"Horn - a choc well-suited to Valentine's Day"

Made me laugh oh so much.  



On Monday, 20 February, 2006, Anonymous heather said:

the funniest thing for me was the juxtaposition of the google ad for chocolate fountains - I really should grow up  



On Monday, 10 April, 2006, Blogger declan888 said:

I think that both sexes would enjoy a trip to Spain where wanton Juanita's get serenaded by Joses with a "Chococlac"!!! Yes, while wondering about Segovia, a town known for scoffing baby piggies, I drifted into a tobaggonists one day and came out with the Spanish equivalent of a Magnum choc ice, yes a Chococlac. My lager swilling chum had to rush in a buy one. Oh how we laughed (ended up with more choco on the chops than elsewhere at that rate).  



On Tuesday, 16 May, 2006, Anonymous Stories said:

Well Chocolate does make me hornier !!  



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